Ethical Conflict Essay - 679 Words

Ethical Conflicts Because human services work often involves direct client interaction, there are times when the values of the worker differ from those of their clients. In these circumstances, ethical dilemmas tend to arise. Review the case examples and current ethical conflicts presented in Chapter 5 of your textbook. Choose (1) case study :Social and Moral Issues in the Case of a 96-Year-Old Woman- page 141 96 years old woman live alone, Her house is full of trash .House is a health hazard with all the trash. bring on unwanted guess( rats which make the house unhealthy to live in). The house seem to be a fire hazard with all the trash in the house. The house has a bad order which has made a worker sick. The floor is in†¦show more content†¦Using Table 4.1 as a reference, provide an overview of the structure and content of the helping relationship. Discuss the characteristics of an effective human service worker in relation to the A.S.K. pyramid, describe how each of these levels of the pyramid are of equal importance in human services, and explain how this differs from other fields. How would clients be disadvantaged, for example, by an unsympathetic, inflexible, unskilled worker? Working in this field we will need to have the knowledge of the A.S.K pyramid. The pyramid has three different parts. Knowing and using all three will help you in this field of work. The three parts are 1 Knowledge-is about human growth and social problems. people 2-Skiills- being able to be an good listener, while interviewing and watching your surrounding for clues while collecting data 3 Attitude- Having empathy and try to be very patience , be willing to help without judging , In order to give our best, we must apply A.S.K in your work field . We work with people which sometime can be trying every day. No one is the same. We as social worker will have an affect on by working close with them. We will be working to help change lives more so than other fields. A client would be disadvantaged by and unsympathetic, inflexible , unskilled worker because they would not show empathy nor have the patient that theyShow MoreRelatedPreventing Conflict And Ethical Issues1596 Words   |  7 Pages A Research Paper: Preventing Conflict or Ethical Issues Student Name Course Title Professor Name University Name March 27, 2017 A Research Paper PREVENTING CONFLICT OR ETHICAL ISSUES Introduction As per the corporative corporation type developed, the two purposes of proprietorship and administration are disconnected. 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The church faces a problem because Green Star, in cases where radiation exposureRead MorePreventing Conflict Or Ethical Issues1579 Words   |  7 Pages Ethics Paper On Preventing Conflict or Ethical Issues between Management and Stockholders Pranav Tuladhar MG670-101Q-Managerial Finance Professor Gracer Yung Monroe College March 27, 2017 PREVENTING CONFLICT OR ETHICAL ISSUES Introduction In the corporations with a huge quantity of workforces the managers are the individuals that accomplish the wealth in the finest concern of the stockholders (Boshkoska, 2015). In such kind of establishments, clash of importance may happen among the managersRead MoreEthical Dilemm Conflict Of Interest901 Words   |  4 PagesEthical Dilemma I - Conflict of Interest A conflict of interest exists when an employee’s duty to give his or her individual business loyalty to the Company may be prejudiced by actual or potential personal benefit arising from another source. 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Context In the past, as employees in an organization, we were expected to follow what our employers said without expressing our opinion. However, the age of social medial today brought us opportunities to speak up and broadcast when

The War Of The World War I - 902 Words

War has been a terrible part of the human existence since the beginning of time. According to historians there has been only 268 years of peace out of the nearly 3,500 years that civilized humans have existed (Hedges). That is a staggering statistic showing how deep-rooted war is in the minds and hearts of people. So while war itself might be inevitable the outcome of any given conflict is anything but predictable. There are many different elements that come into play during combat but perhaps the most influential factor is geography. In fact, geography has been such an important part of war that a new field of study has emerged in recent years entitled military geography. On particular war where the affect of geography can be seen is World War I. During this war the newly formed Germany attempts to invade France and gain control over Western Europe. This was invasion was designed to be quick and decisive with Germany overwhelming Franc in as little as six weeks. However, this plan f ailed terribly and led to one of the bloodiest, most gruesome war of attrition the world as ever seen. A reason for this failure was the geography of Western Europe. The land in this region is fairly level and flat providing little to no cover for attacking forces. This geography played a pivotal role in determining the outcome of two of the most well known battles of World War I, the Battle of the Marne and the Battle of Verdun. Most people are pretty familiar with the first Battle of theShow MoreRelatedThe War Of The World War I1501 Words   |  7 Pages It’s been over a century since Austria declared war on Serbia. The assassination of Archduke Francis Ferdinand, in Sarajevo on June 28, 1914, sparked a war that was to end all others. It clearly did not. Countless wars and conflicts have been fought since each evolving into something different than the last. As a result, modern warfare has evolved into something completely different than that of a century ago. 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The main three Allies showed their interest: British Prime Minis ter David Lloyd George, French Premier George Clemenceau and US President Woodrow Wilson. The Great War had crushed Europe. Limitless territories of north-western Europe were diminished to almost nothing; French and Belgian towns and towns had vanished from the map without any trace of existence. The war destroyed EuropeansRead MoreThe War Of The World War I Essay1544 Words   |  7 Pageschanges. The world had only just recently gotten out of the Great Depression which lasted for over ten years. Also, after the â€Å"War Guilt Clause† of the Treay of Versailles was signed in 1918 to end World War I, most of the blame for the war was awarded to Germany. This caused tension to build up over the next twenty years and due to a random act on Poland by Germany, World War II was declared. World War II lasted from 1939 until 1945 and was seen as one of the bloodiest wars the world has ever knownRead MoreThe War Of The World War I1523 Words   |  7 PagesIt’s been over a ce ntury since Austria declared war on Serbia. The assassination of Archduke Francis Ferdinand, in Sarajevo on June 28, 1914, sparked a war that was to end all others. It clearly did not. Countless wars and conflicts have been fought since, each evolving into something different than the last. As a result, modern warfare has evolved into something completely different than that of a century ago. Although war is fought for fundamentally the same reasons, warfare, as it is practicedRead MoreThe War Of The World War I1456 Words   |  6 Pagesamongst potentially antagonistic states; Unfortunately, what statesmen had not imagined was that the world had to witness to the slaughter of the First World War to achieve such dream. However, precisely because of the the devastation and chaos caused by the war, the establishment of a general association of states was crucial, and needed to be constructed as quickly as possible. In addition, as World War I pointed out a fundamental flaw in The Balance of Power System, therefore, its malfunctions couldRead MoreThe War Of World War I1328 Words   |  6 PagesIt is the year 1944, the year when the U.S joined the war of World War 2. It morning and you are on a battleship. You are on the landing hangar with everyone who will go to battle. The three captains rally up everyone in your group including you. One of the captain said,â€Å"Today it will be the symbol of how Germany started to fall apart†. The other captain would say ,â€Å"That right, there will not be any mistakes or we would give them an opportunity to spread far and wide and they would get even moreRead MoreWorld War I As The War1771 Words   |  8 PagesEnd All Wars knew World War I as the War. This massive war involved thirty-two countries but a country that had a very important role was Russia. In the beginning two sides formed, the allies and the central powers. Russia was the first to mobilize its army because it came to the aid of its ally Serbia after the assassination of their Archduke Franz Ferdinand by a terrorist group from Austria-Hungary. In result of Russia mobilizing it’s army, Germany, who was in support of Austria-Hungary, declared

Andy Warhol Term Paper Essay Example For Students

Andy Warhol Term Paper Essay Term Paper on Andy Warhol The artist that had the most influence in the 20th Century was Andy Warhol. His life was such a struggle from the beginning he contracted rheumatic fever at a young age and had neurological problems. He was born of parents that were from Czechoslovakia and moved to Pittsburgh before his birth on August 6, 1928. His mother had a huge influence on his art and would buy him candy bars as a reward for painting. His father died when he was young and his older brother took care of him while his mother worked. Every day his brother would make him Campbell soup and a sandwich for lunch. That later became the focus of one of his painting series. Julia his mother started taking him to free Saturday art classes at a local museum. Andy would stay late and wonder the museum focusing every detail of the paintings. His father set aside the funds for Andy to go to college. In 1949 he graduated from Carnegie Institute of Technology. He also showed signs of having Espaliers Syndrome or Autism throughout his life. In his teenaged years he had several nervous breakdowns and was almost suspended from college. He was very socially awkward and was very self conscious of his looks. He had nose Jobs and skin ending processes done to help with the red splotches on his face that was a result of the rheumatic fever from his childhood. Andy moved to New York and was determined to get a Job in commercial art to ultimately become famous. He started hanging out a a little cafe in Manhattan called Serendipity. At this time Marilyn Monroe was always with her friends there so she became the object of Andy obsession at that time. This is probably why she is seen in his later works. This time period in his life everyone referred to him as Raggedy Andy because he was always seen in the same clothes and carrying a brown paper gag with all his drawings in it. He was struggling with his homosexuality and his fear of imperfection in himself. There were several attempt at having a relationship, but they ended with him very depressed for days. After making the conscious decision to change his view on this and forget about it so he could focus on his art. He wanted so desperately to become an recognized artist in the art community. That came later that he intended , but with more fame than he could ever imagine. Antas work took on so much meaning and was a mirror of life under all the masks that everyone wore. He saw people from the inside and was noted at detecting retreats in people. The height of his art career was when he opened the Factory where he would have lavish parties and would begin dabbling in the film industry. Critics were very harsh on Antas first films such as Sleep an 8 hour long movie filming a man sleeping. When asked about why he would film that he replied why not the man was his friend and he left his door unlocked. He had a desire to show beauty and greatness in the most plain things. His studio gave people from all walks of life a place to come and be their self. He studied these people and enjoyed them begin there while he created his art work. The atmosphere he created in the Factory was what is refereed to as the start of the asss. He was very sensitive to many things so he would rarely indulge in any of the drug taking parting that was going on around him. Instead he would Just watch everyone and that was like his inspiration for his art. However he did have a slight addiction to amphetamines that he refereed to as giving him the power to do more work. He was able to be a art creating machine. He was quoted at saying you should Just keep creating art even when others think it is not good. That was his drive he adapted after all his failures he endured along the ay. After Andy survived an assignation attempt that left him in the hospital for several weeks his art began to change. He was more emerged in the serial reproduction of images in his art work. He was asked to do a portrait of a congress woman and he took her all over the town to photo strip booths with a baggie of coins he coached her through each picture session. Birth of Venus By Andy Warhol EssayThis was how he portrayed a painting he did right after Marilyn Monomers death in 1962. This painting was called Golden Marilyn Monroe. He was able to achieve this copy printed look by silk screening all the images onto the paintings. There was a technique he developed where he would paint the color on the canvas then screen print the image over the color. This is why in this painting you see the lip color go beyond where the lips are printed and the eye shadow looks like a child put it on. Also the hair line is very Ronald McDonald looking. The precision it took to screen print on a painted canvas had to be very hard. This technique helped him add a color element to the commercial print art world he painted in. The idea behind the Marilyn paintings was to show fame in mass society. This was Just the start of Antas famous people paintings in this time period. This was refereed to as the death and fame period in his art work. Some of his subjects were Elvis Presley and Ann Taylor. When Andy moved to New York he would sit in the ice cream shop and watch Marilyn so this painting was a way for him to immortality her forever. That is why she was surrounded by gold to show a heavenly portrayal and gave her bright colors similar to the church paintings. This painting is one of them most famous paintings of Marilyn and can been seen on so many things from clothes to purses and even phone covers. This tribute he did to here has stood the test of time as did the Campbell soup can it is still the same after all this time. This painting also represents Antas quest for beauty and how he connected beauty to fame. Marilyn was the perfect blend of beauty and fame. After this series of paintings he moved on to some more gruesome screen prints of car crashes to show people the reality of what the news was reporting. He also wanted to pay tribute to people and things that are forgotten or lost in everyday life. Also he was noted as having the need to leave his influence in history. The reason I chose Andy Warhol is my desire to be a graphic artist and he had such an insight in the start of pop art. He was such a genius of his time with how he over came so many things. I could connect with him in so many ways through his art ND his personal life. His struggle to stratum took so many turns before he made it. I totally understood his need to become a machine with making art. I have recently started using markers in all my paintings and I can get one done a day where when I was painting them all by hand it took weeks. I am now extremely interested in learning more about screen printing to help me speed up the process and to use my own photographs. Just to do some paintings in his paint style with the paint first then screen print over it would be a lot of fun. I love how quick he could produce art they aid he created sass of paintings in a month. Also I loved how all the Campbell soup paintings were 16 x 20 that is the size of all my paintings and is a commonly starter artist canvas size. I do series of paintings on this size and from learning about his techniques I realized my art style is very similar. Even my husband said its like you are looking in a mirror isnt it and that is very true. Andy had a huge personal connection to his are it helped him deal with all of his questions about life. It is almost like there is a quest to push all the limits of a subject to better understand it.

Innerwear Market free essay sample

INNERWEAR MARKET IN INDIA- MARKETERS’ AND CONSUMERS’ PERSPECTIVE Jyoti Aggarwa (lecturer)l and Dr. Charu Gupta(Reader) Department of Textiles and Clothing Institute of Home Economics, University of Delhi, India E-mail- [emailprotected] com ABSTRACT The innerwear market in India is currently valued at Rs. 5160 crore in value terms and 80. 16 crore units in volume terms The Indian lingerie industry is poised for a great leap ahead due to the growing domestic demand coupled with huge export potential. There are more than 1000 Indian brands present, but only 200 are active nation wide. The remaining cater to markets in the vicinity of their manufacture. The Last decade has witnessed inflow of many multinational brands in the Indian innerwear market. Many foreign companies have already set up or are in the process of setting up their manufacturing units in India in collaboration with local players. India’s vast resources, skilled manpower and infrastructure attracts a lot of foreign investment in the field of innerwear. We will write a custom essay sample on Innerwear Market or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This paper brings to light the product offerings of Indian manufacturers and their comparison with multinational brands. Leading brands present in Indian lingerie market have been studied under the heads of year of establishment, retail presence, styles of products offered, price range and the best selling categories. The data has been gathered by personal interviews of twenty lingerie manufacturers. Two hundred Indian consumers have also been surveyed to collect information regarding popularity of brands and consumer preferences. Analysis of data brings out comparison of the product mix of Indian and multinational brands. It also highlights consumer preferences and gaps to be filled between demand and supply. The paper would benefit that segment of the industry that plan to set up their business in India, in terms of market segmentation and consumer preferences. INTRODUCTION Many multinational manufacturers offering multitude of products consider India as a destination market. Potential of this huge market is reflected through the demographic picture (as of July 2003 estimates): †¢1. 059 billion population †¢319 million females between 15-64 years †¢30 percent of 95 million of that are considered middle class with enough disposable income to be defined as â€Å"real consumers†. Figure: 1), Source: Images Business of Fashion, August 2005, Vol. VI No. VIII Analysing the growth of Indian apparel market, brings out the fact that innerwear segment is growing at a much faster rate than the other segments (Fig. 1). The innerwear market in the country for the year 2004 is valued at Rs. 5,160 crore in value terms, registering a growth rate of 13. 91% over 2003, when it stood at Rs. 4,530 crore. The volume appreciated about 5. 72% at 80. 16 crore units in 2004 as compared to about 75. 82 crore units sold in 2003. On the overall basis, volume as well as value growth in the innerwear market was marginally higher in 2004 as compared to 2003. However, the (Figure: 2), Source: Images Business of Fashion, August 2005, Vol. VI No. VIII value growth in both men’s undergarments and women’s lingerie segments was more than double the growth in volumes. The growth in volume was 7% while value went up by nearly 17% (Fig. : 2). Market Players The innerwear market is flooded with the best of Indian as well as international brands. The inside story got its first stylish boost when Associated Apparels Pvt. Ltd. akers of Liberty shirts, launched the world famous Maiden Form bras, Jockey men’s underwear and swimwear in 1962 in India. The brands were an instant success with their style and quality. Because of the change in government policies the company gave the overseas tie-up and changed the names to Libertina for lingerie and Liberty for men’s underwear in the late 70s. With the s uccess of Libertina and Liberty other Indian companies moved into lingerie bandwagon. Peter Pan from Dawn Mills in the 70s entered the market. The brand was one of the favorites with the Indian women, but two decades later it vanished from the market. VIP a major player in men’s segment launched Petals, a lycra moulded cup bra with motifs, which was considered ahead of its time and was discontinued. But its Lovable launch in 1996 proved a success when they brought in a foreign brand but made in India. Lovable was followed by Feelings, a domestic offering of VIP along with Daisy Dee. Vanity Fair was launched in 2004 and finally a Korean brand Try for men and women in 2004. Another big brand in the lingerie market is Rupa Co. started in 1985. Its range of men’s, women’s and children’s underwear makes it India’s largest manufacturer and seller of innerwear. Other brands that are making their presence felt in the Indian innerwear market are Amul, Lux Cozi and Dollar catering to a particular segment of men’s innerwear market while the lingerie segment has its own local brands like Neva, Bodycare, Softy, Lady Care, Little Lacy, Red Rose, Sonari and many more. Trickle of foreign brands started in 90s with the advent of Jockey re-entering the Indian market followed by Calida and liberty Blu. Then the very high fashion Gossard came for a limited period. The entry of the Marks and Spencer chain stores created a stir. Another big entry was Triumph. Enamor, another foreign brand entered through Gokaldas Exports and very chic French brand Aubade opened its only outlet in Mumbai. LaSenza and Hanes are other brand in the scene. Though innerwear includes garments for men, women and kids , it’s the women segment called lingerie, that draws the maximum attention. Lingerie is considered an important value added segment. The range of items available as innerwear is enormous. But for an average Indian woman innerwear is limited to just a couple of items, mainly bras and panties. Out of these two, also brassiere is more complex an item to ensure the comfort and fit. A number of styles are available in this basic garment like full cup, push up, sports, strapless and under wired bras. In India, brassieres are constructed using 100 percent cotton fabrics, either knitted or woven. Sometimes, 3-10 percent Lycra is also added to get stretch effect and to provide a better fit. Panties are generally made of 100% cotton sinkers, ribs and interlock fabrics. Polyester cotton jacquard knits are mainly used for achieving comfort and aesthetics. Other components include range of elastics for different areas of the garment, underwires for support, eye hooks and ring fastners. Laces are also used extensively, with both knit and woven fabrics. Linings are used in the cup area for support and strength, while pipings are used at the cup and side seems to give fullness and strength. As inner wear comes in direct contact with the skin, primary requirement for users is comfort, followed by elegance. There is a need for a good combination of technology and quality components as raw materials, to succeed in producing a standard product. Export Scenario Despite the domestic growth, the roughly $ 400-million Indian industry contributes a small percentage to the global lingerie, hosiery and innerwear market. India gets only a small share of the export manufacturing pie. However the situation has improved in the last decade. Leading buyers are planning to start sourcing from India in the near future. The Bagalore based Gokaldas Images is one of the oldest manufacturer that has tied up with Sara Lee Courtaulds for manufacturing foundation garments. MAS Holdings Sri Lanka has set up a 50:50 joint venture arrangement called Intimate Clothing Private Ltd. n Bagalore to produce Lingerie. The unit is a 100% export oriented unit. Leading international buyers like V F Corporation, selling under the brand name Vanity Fair also plans to start sourcing from India in coming times. Triumph International, the German company selling foundation wear in India plans to set up its own manufacturing unit in Chennai within a year for both export to Europe and selling in the Indian market. At present Triumph is a one third partner in Intimate Fashion India Private Ltd. , Chennai, a manufacturing unit also supplying to Victoria’s Secret, U. S. Primero Intimates, a newly launched venture of premier Group in Coimbatore is supplying fashion lingerie to high-end brands in Europe. Other leading buyers are Jockey International, Warnaco, Eveden, Shirley of Hollywood, Victoria’s Secret, Etam Way, La Serza, Harrogate Lingerie and swimwear, La Perla with ‘Black Label’ brand, Wacoal, Palmers and Panache lingerie to name a few. Celebrity brands like Jennifer Lopez and Pamela Anderson are also sourcing from India. RATIONALE OF THE STUDY This work has been undertaken to study the innerwear market in India. An in-depth information has been gathered regarding its size, current scenario, prevalent practices and potential with special reference to lingerie segment. Efforts have also been made to collect first hand data from the leading innerwear manufacturers to study their product offerings. Indian consumers have also been studied to gather information about their preferences. METHODOLOGY Secondary data regarding the structure of Indian lingerie industry has been collected from various magazines, journals, Newspaper articles, Internet sites etc. Primary data has been obtained from manufacturers and consumers of lingerie in India. Sample Selection: leading manufacturers of innerwear had been contacted to gather information about the product line offered by them in terms of style, designs, fit, colours, etc. Out of the total of twenty manufacturers surveyed, six manufacturers based at Delhi were contacted at their offices. Manufacturers having their units outside Delhi, mainly in Mumbai, Tirupur and Bangalore were contacted at annual lingerie fair, â€Å"Bodywear†. The sample of consumers comprises women from high or upper middle class socio-economic strata, as the group is better informed. 200 consumers were surveyed to gather information regarding their preferences for lingerie. Consumers were contacted mainly at lingerie outlets to study their complete buying process. Leading lingerie stores of Delhi were selected for this purpose. Composite manufacturing units situated in and around Delhi have also been surveyed to study the raw materials used, manufacturing procedures, assembly line operations and the quality control systems followed. Tools for Data Collection: Data has been collected through questionnaire and observation techniques. Separate questionnaires have been formulated for manufacturers and consumers. The questionnaires have been personally administered to the respondents in order to clarify doubts if any. Observations have been made simultaneously to collect intricate details. RESULTS AND DISCUSSION Innerwear today has achieved new dimensions. An unending list of brands present in the Indian lingerie market is the proof of the great potential of the market in India. The strong Indian middle class is still growing and attracts even the foreign lingerie manufacturers to latch on the Indian bandwagon. Women in developed nations have less and less time to shop, so the industry is spending more time looking for new markets such as China and India. Where women have more time on their hands as well as growing disposable income. In the present scenario it is important to analyse the innerwear market in India. SWOT ANALYSIS Strengths †¢A market with large hidden strength. †¢Current growth rate of 14%. †¢Industry with never declining demand. Also the class of its consumers will always grow with the growing population and specific consumer preferences and awareness. †¢Product has unsubstitutable demand. Weaknesses †¢A large segment of the market is in the unorganized sector. †¢Lack of awareness in society. †¢Low degree of brand loyalty. †¢High degree of price-sensitiveness. †¢Poor perception of quality of Indian lingerie. Opportunities †¢Changing perceptions about the product from a marginal item of clothing it is now slowly being perceived as a part of one’s wardrobe. †¢Projected future growth rate of about 15% for the Rs. ,500 crore industry. †¢Explosion potential for the unorganiz sector to grow by making inroads into the share of the unorganized sector. †¢The impact of better educating advertisements are making the consumers, look at factors like comfort, quality and brand name and not only price. Threats More and more players entering the market competing sever ely with each other but sharing the same small pie instead of battling against the unorgainsed sector. The future of the Indian lingerie industry is not very grim. The Indian consumer is gradually opening up. Factors like quality of the material, durability are also given due importance now a days by the customers. The customers are becoming more and more selective and specific about their requirements. A certain amount of openness has been exhibited by the customers. As the consumer awareness is increasing, buying practices are changing dramatically forcing the manufactures to gear up and improve their product to compete in the Indian innerwear market. Survey done for innerwear manufactures and consumers has highlighted some very interesting points, summarized here. Survey of Innerwear Manufacturers Twenty lingerie manufacturers based in various parts of India were contacted to collect information regarding the products offered by them. Information regarding lingerie was collected in detail and following results were obtained: Price Range:- Price range of the products offered by various manufacturers varies from Rs. 50- Rs. 1000 depending on the fabric used, style and also brand equity. Basic styles are sold at a lower price as compared to the fancy styles. Development of Styles:- For development of new styles of bras generally latest fabric and lace designs are used as inspiration. The designers develop designs in accordance of latest fabrics. Many a times owners of the firm themselves act as designers and develop new design from their experience. A team of experts scrutinizes various designs thus made. Samples of selected designs are developed thereafter. The samples are evaluated by trials on dummies and very rarely on human models. After the trials required changes are made in the original designs and finally the product is produced on mass scale. Final designs are generally 10% of the original line in number. Product Categorization: It was noted that none of the manufacturers is offering special product line for different age groups. Generally fancy and low cut designs are constructed in smaller sizes, meant for teenagers. Designs with fuller cups are constructed in bigger sizes meant for older women. Very few manufacturers offer fancy and comfortable styles for women with bigger sizes. No specific product is offered even for varying seasons. Value Addition: No special finishing is given to the fabric used or the final product before marketing. Finishes meant for innerwear like antibacterial and perfume finish etc. are also not used on an average as it increases the cost and also lack demand. Very few brands use these special finishes for premium range. Research and Development: It was found during the course of study that there is no direct system of consumer feedback followed by manufacturers to improve upon their product. 90% of manufacturers depend upon the comments of retailers to work upon their future product range (Fig. :3). Figure: 3 Styles Of Brassieres: Full cup bra is the most popular style offered by most of the manufacturers. Strapless and Padded bras are second in popularity offered by 80% of manufacturers each. Only 50% of manufacturers are making under wired bras while sports bra (vest, not technically a sports bra) used by beginners or at the time of exercising are offered by 55% of manufacturers (Fig. : 4). Sizes offered: Brassieres are available in the sizes ranging from 28-46 inches. But majority of products are offered in the size range of 30-38 inches. Very few sizes are offered in extreme sizes. It also emerged out of the survey that only 30% of the manufacturers are offering their products in various cup sizes i. . A, B, C, D. Majority of them i. e. 70% are offering their products only in one cup size, generally B. For the product to fit well on the body it is very important to make various cup sizes available. Figure: 4 Colour Range Offered: White colour is found to be an important part of the product basket of manufacturers, offered by all the respondents. 90% of manufacturers offer Black b ras while Beige colour in bras is offered by 75% of manufacturers. Lingerie manufacturers offering more of bra-panty sets use colours like Plum, Pink, Peach, Grey, etc (Fig. : 5). Figure: 5 Raw Materials Used Fabric: Pure cotton is used by 90% of manufacturers to construct bras. The cotton fabric used is mainly knitted fabric. Woven cotton fabrics generally used are voile and terycot. Poplin and cambric is used to line the main fabric. After pure cotton, cotton lycra is most sought after fabric used by 80% of manufacturers. Lace lycra used by 65% of manufacturers finds its use in fancy designs (Fig. : 6). Figure: 6 Trims and Accessories: When enquired about various accessories used for construction of bras it was found that all the manufacturers are offering their products with narrow elastic bands as shoulder straps. 0% manufacturers offer string straps and only 25% of them are offering transparent straps for support at shoulder (Fig. : 7). For back strap elastic band with double hook is used most widely as offered by all the manufacturers, while narrow elastic band with single hook is offered by only half of them. Front opening is generally provided in lactation bras and very rarely o therwise. Edges of the bras are finished with ordinary cotton bindings and elastic is used to provide a snug fit. Only one or two manufacturers are using latest technology mobilon tapes to finish edges and provide good fit at the same time. Plastic, as well as metallic ring adjusters and sliders are used in the industry (Fig. : 8). Thus it has been seen that lot of work needs to be done in the direction of improving product quality so that consumers can get value for the money paid. Efforts should also be made to tap the different segments of market with product differentiation. But at the same time it is also very important to educate the consumer so that she can specify her requirements and demand a quality product that is worth its price. Survey done on consumers has helped to understand the consumer psyche and her awareness level. Figure: 7 Figure: 8